Content is a necessity today for any website. Whether you have to improve your performance over search engines or over sites that generate back links you need to have good and unique content but the biggest question currently looming in the market is duplicate content!!! Is it ok? To understand the effect of duplicate content on your website and whether it is ok or not, you first need to understand what duplicate content exactly is. Today getting content is easy for those who can pay well but to get it in an affordable way might prove out to be difficult and that is why people drift towards duplicate content. Though many times this content won`t lead a website to getting blacklisted but it may limit the benefits you can reap from your SEO program.
Basically if you go by the name you can say that duplicate content would be the identical content present on different domains but the definition is much more elaborate as at times identical content used in different domains cannot be considered as duplicate content. For example you are trying to make a list of people interested in a particular subject. So you need to put in a squeeze page where you can lure people to give their email address in return of a gift. After this all left on your part to do is to generate traffic for this squeeze page of yours through different methods. One way of generating traffic here is content marketing in which you can write articles on your subject using the most popular keywords. You might submit this content to different directories but search engine would not take them as duplicate content.
Coming back to the question duplicate content!!! Is it ok? You are well aware of one particular thing which is content is going to play a very important role in your SEO campaign and what does SEO do, it makes your online presence stronger by increasing traffic to your website and also makes your website top the search results on best search engines whenever any keyword related to your niche is searched. When you start using duplicate content the crawlers of search engines notice it and they go back to the source of information. In this whole process, while the source gets better ranking your ranking is substantially reduced by the search engine as duplicate content is something they cannot tolerate.
Also if you shouldn’t use duplicate content then you are also supposed to do one particular thing which is to prevent any other website from duplicating your content. If it is your responsibility not to use any website`s content then it is also your right that your unique content which is also your intellectual property is not copied by others. Though there are not many ways in which you can save content theft but there are certain things you can do if you find any website using your content. You can either ask them to provide a back link to your website if they are using your content or they can simply remove the content.