Duplicate Content!!! Is it Ok? Not at All

Content is a necessity today for any website. Whether you have to improve your performance over search engines or over sites that generate back links you need to have good and unique content but the biggest question currently looming in the market is duplicate content!!! Is it ok? To understand the effect of duplicate content on your website and whether it is ok or not, you first need to understand what duplicate content exactly is. Today getting content is easy for those who can pay well but to get it in an affordable way might prove out to be difficult and that is why people drift towards duplicate content. Though many times this content won`t lead a website to getting blacklisted but it may limit the benefits you can reap from your SEO program.

Basically if you go by the name you can say that duplicate content would be the identical content present on different domains but the definition is much more elaborate as at times identical content used in different domains cannot be considered as duplicate content. For example you are trying to make a list of people interested in a particular subject. So you need to put in a squeeze page where you can lure people to give their email address in return of a gift. After this all left on your part to do is to generate traffic for this squeeze page of yours through different methods. One way of generating traffic here is content marketing in which you can write articles on your subject using the most popular keywords. You might submit this content to different directories but search engine would not take them as duplicate content.

Coming back to the question duplicate content!!! Is it ok? You are well aware of one particular thing which is content is going to play a very important role in your SEO campaign and what does SEO do, it makes your online presence stronger by increasing traffic to your website and also makes your website top the search results on best search engines whenever any keyword related to your niche is searched. When you start using duplicate content the crawlers of search engines notice it and they go back to the source of information. In this whole process, while the source gets better ranking your ranking is substantially reduced by the search engine as duplicate content is something they cannot tolerate.

Also if you shouldn’t use duplicate content then you are also supposed to do one particular thing which is to prevent any other website from duplicating your content. If it is your responsibility not to use any website`s content then it is also your right that your unique content which is also your intellectual property is not copied by others. Though there are not many ways in which you can save content theft but there are certain things you can do if you find any website using your content. You can either ask them to provide a back link to your website if they are using your content or they can simply remove the content.

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Use Responsive Website Design to reap benefits

Responsive Website Design

Use Responsive Website Design to reap benefits

How would you feel if the website you visited on your computer appears distorted when opened on your mobile phone. It is definitely going to be an irritating experience and this is where responsive website design comes in to play. In this the basic thing is that the website responds to the screen size of whatever device it has been opened on. These websites have coding and technology which allows it to adjust to whatever screen size or device it is subjected to. It has many advantages such as:

  • The foremost benefit of such websites is that once you get your website designed on this model you don’t have the need to get a website again made for mobile phone viewership. This means that you don’t have to indulge again in designing a website for yourself right from the start. This can help you a lot in saving the money you could have spent on web development and this money can be used for other purposes.
  • Responsive website design allows the resizing of all the attributes of the website such as images and text. This means that when a user opens your website he won’t need to zoom in or out which would mean that he won’t get distracted from the content of your site.
  • These websites look modern and updated which means that when a user notices this aspect it leads to the creation of a positive impression of you on him.
  • When you need to modify or update the content of your website you need to do it at just one place. This is very different from the earlier setup where you had to update content on your websites, computer and mobile.
  • It can have a very positive response towards your SEO campaign. You can understand this in the way that when your website would be searched by the search engines they wont need to visit both your websites but just one.

These websites use a script actually which checks and tells the screen size of the device on which the website is being viewed whether it is phone or tablet or anything else. It has gained so much popularity in the recent ears because of one single reason and that is the big increase in the popularity of phones and tablets. Today more and more people are using smart phones and tablets because they allow them to keep in touch with the virtual world all the time. That is why you need to your website to have responsive web design so that your website is easily accessible to your users.

After all, you get your website made so that your potential clients can visit you whenever they want so why hamper this process just because your website is not responsive. This is also greatly help you in getting you better rankings on search engines because the new algorithms don’t prefer mobile sites. This means that if a person is making a search related to your niche, you might not get placed well on the search result just because your website doesn’t have responsive website design.

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